Everything began to take an unexpected turn one day at the office when Isabel, one of our pharmacists in Mallorca, asked for a moment to talk. She confessed that, although her daily work was pharmacy, her true passion had always been dermatological formulation; in fact, she had trained with the best in Barcelona. "Wouldn't you like to develop a skincare line?" she asked me.

At first, since it wasn't my field, I asked several colleagues to evaluate her proposal. The technical conclusion was obvious: it didn't fit our mission. We did medicine, not cosmetics.

However, there is a conviction that guides my life: the world is a beautiful place and each person is unique because they have been created in the image of God (Imago Dei). It was then that I understood: caring for the body, caring for the skin, has nothing to do with vanity. It is an act of gratitude for the most precious gift we have been given.

I shared this concern with my colleague and great friend Pilar. Knowing my entrepreneurial spirit, she immediately encouraged me. I hesitated: how would this fit into a pharmaceutical company with scientific rigor? But Pilar, who had been struggling with dry skin for years without finding a solution, challenged me definitively: "Do it." In reality, what she was telling me was: "Let's do it." And so, we became co-founders of a new company: Imago Dei Creations SL.

We gave Isabel carte blanche to find the best ingredients from the Mediterranean, adapted to the demanding climate of Southern Europe. We didn't just want "natural products"; we wanted ingredients that would work with the skin's biology. This led us, among others, to Lithops (living stones), vitamin D precursors that allow the skin to synthesize it even under sunscreen, and to multimolecular hyaluronic acid.

After a year of intense work, we had everything: excellent creams, beautiful glass packaging, impeccable marketing, and a production date. But then, I stopped.

I made the most difficult decision of my career: to stop everything. We gave up the bottles, the boxes, and the investment we had made. We went back to the drawing board.

The inspiration came from my wife and Pilar. Both had a habit of "personalizing" their creams at home, adding drops of oils or aloe vera depending on how their skin felt each morning. That was our Eureka moment: we wouldn't create just another cream, but a dynamic system.

Isabel enthusiastically accepted the challenge. She reformulated everything to create the D-HydraCell Cream and Gel: a sublime hydration base in themselves, but also designed to be mixed at the time of use with our Dynamic Drops, highly concentrated serums with a specific goal. This way, each person can create, at the moment of use, the exact treatment they need according to their skin, the climate, their activity, or even their mood.

Furthermore, to protect purity, we required airless packaging. Pilar had taught me that creams in jars oxidize and lose effectiveness on contact with air. With our system, the active ingredients remain fresh and potent until the last drop.

Today, after another year of effort, Imago Dei is a reality. We saw it at our pop-up store in Palma: at first, people were surprised by the system, but those who dared to try it — the pioneers — came back enthusiastic. Even our colleagues at the pharmaceutical company are now our best customers.

We have developed an AI skin analysis to guide each person to their ideal mix, and we offer a 75-day money-back guarantee, even with open and used bottles, because we fully trust in what we do. We don't want you to hide behind cosmetics, but to celebrate your own beauty.